4 results

• TechGoogle may have to put ChatGPT and Perplexity beside Search. The fight is really about the default.UK regulators have proposed putting AI assistants on Android and Chrome search-choice screens, while publisher disputes are putting pressure on how Google uses and pays for content. The bigger shift is distribution: the next search war may be decided before anyone types a query.
• ExplainedWhat is AI search? It is not just Google with a chatbot on top.AI search combines retrieval, ranking and language models to produce an answer instead of only a list of links. The useful way to understand it is to follow what happens between your question, the sources and the final response.
• TechAEO and GEO sound like new disciplines. Google says the foundation is still SEO.Answer Engine Optimization and Generative Engine Optimization are popular labels for AI-search visibility. Google’s own guidance says there is no separate set of technical hacks: useful, crawlable, original content and normal SEO remain the foundation.
• TechWant to be cited by AI Search? Start by publishing something worth citing.There is no guaranteed switch that makes a page appear in AI answers. Google’s own guidance points to a less glamorous strategy: original information, crawlable pages, clear structure, strong images, real sourcing and normal SEO fundamentals.