7 results
- TechGoogle may have to put ChatGPT and Perplexity beside Search. The fight is really about the default.UK regulators have proposed putting AI assistants on Android and Chrome search-choice screens, while publisher disputes are putting pressure on how Google uses and pays for content. The bigger shift is distribution: the next search war may be decided before anyone types a query.
- TechWant to be cited by AI Search? Start by publishing something worth citing.There is no guaranteed switch that makes a page appear in AI answers. Google’s own guidance points to a less glamorous strategy: original information, crawlable pages, clear structure, strong images, real sourcing and normal SEO fundamentals.
- ExplainedAI Overviews and AI Mode look similar. They are not the same thing.Google now blends AI answers into Search in more than one way. AI Overviews are selective summaries inside classic results. AI Mode is a deeper, conversational search experience built for follow-ups, comparisons and multi-step questions.
- ExplainedOne AI search can secretly become ten searches. That is query fan-out.AI search systems can break one complicated question into several related searches, retrieve evidence for each and then synthesize the result. Google calls this query fan-out, and it changes how content can be discovered.
- TechAEO and GEO sound like new disciplines. Google says the foundation is still SEO.Answer Engine Optimization and Generative Engine Optimization are popular labels for AI-search visibility. Google’s own guidance says there is no separate set of technical hacks: useful, crawlable, original content and normal SEO remain the foundation.
- ExplainedWhat is AI search? It is not just Google with a chatbot on top.AI search combines retrieval, ranking and language models to produce an answer instead of only a list of links. The useful way to understand it is to follow what happens between your question, the sources and the final response.
- TechSearch used to send you somewhere. Now it wants to answer you first.Google Search was built around a simple bargain: ask a question, get a list of places that might contain the answer. AI is changing that bargain. Increasingly, the answer arrives before you visit anywhere.