17 results
- TechAEO and GEO sound like new disciplines. Google says the foundation is still SEO.Answer Engine Optimization and Generative Engine Optimization are popular labels for AI-search visibility. Google’s own guidance says there is no separate set of technical hacks: useful, crawlable, original content and normal SEO remain the foundation.
- TechSearch used to send you somewhere. Now it wants to answer you first.Google Search was built around a simple bargain: ask a question, get a list of places that might contain the answer. AI is changing that bargain. Increasingly, the answer arrives before you visit anywhere.
- ExplainedWhat is AI search? It is not just Google with a chatbot on top.AI search combines retrieval, ranking and language models to produce an answer instead of only a list of links. The useful way to understand it is to follow what happens between your question, the sources and the final response.
- ExplainedAI used to answer. Now it can act. That changes the risk.The FTC has opened an investigation into OpenAI, Anthropic and other AI companies over possible consumer risks. The important shift is not simply that models are becoming smarter. It is that some systems can now take actions on a user’s behalf.
- TechWant to be cited by AI Search? Start by publishing something worth citing.There is no guaranteed switch that makes a page appear in AI answers. Google’s own guidance points to a less glamorous strategy: original information, crawlable pages, clear structure, strong images, real sourcing and normal SEO fundamentals.
- ExplainedAI Overviews and AI Mode look similar. They are not the same thing.Google now blends AI answers into Search in more than one way. AI Overviews are selective summaries inside classic results. AI Mode is a deeper, conversational search experience built for follow-ups, comparisons and multi-step questions.
- TechInstagram wants to tell creators what to post. What happens when everyone takes the advice?Instagram’s Edits app can now analyze performance and suggest ideas, hooks, captions, audio and scripts. It sounds like creator support. It also gives the platform a new role: coach for the content that feeds its own algorithm.
- ExplainedWhy do AI data centers use so much electricity?AI computing concentrates thousands of power-hungry chips in facilities that run continuously. The electricity demand comes from computation, memory, networking, cooling and the simple fact that useful AI services have to answer requests all day.
- ExplainedWhat is optogenetics? Think of it as a remote control for selected neurons.Optogenetics combines genes and light to control selected cells, especially neurons, with unusual precision. It lets researchers test what specific brain circuits actually do rather than only watching them become active.
- TechGoogle may have to put ChatGPT and Perplexity beside Search. The fight is really about the default.UK regulators have proposed putting AI assistants on Android and Chrome search-choice screens, while publisher disputes are putting pressure on how Google uses and pays for content. The bigger shift is distribution: the next search war may be decided before anyone types a query.
- ExplainedOne AI search can secretly become ten searches. That is query fan-out.AI search systems can break one complicated question into several related searches, retrieve evidence for each and then synthesize the result. Google calls this query fan-out, and it changes how content can be discovered.
- CuriousA cubic kilometre of Antarctic ice helped win a Nobel Prize.Francis Halzen won the 2026 Nobel Prize in Physics for turning Antarctic ice into a detector for high-energy neutrinos. The remarkable part is not only the particle. It is that a place most people see as empty became a new kind of telescope.
- ExplainedTrillions of particles pass through you. Almost none notice you are there.Neutrinos are tiny, electrically neutral particles that interact so weakly with matter that they can pass through planets. That strange property makes them difficult to detect and unusually valuable for understanding the Sun, stars and extreme cosmic events.
- CultureHollywood just put Batman, Harry Potter, Star Trek, HBO, CNN and CBS under one roof.Paramount completed its $110 billion takeover of Warner Bros Discovery, creating Skydance, a media giant spanning two film studios, HBO, CBS, CNN, streaming services, sports and some of entertainment's biggest franchises.
- ExplainedCarbon dioxide gets the attention. Faster climate wins may come from the pollutants beside it.Methane, black carbon, ground-level ozone, nitrous oxide and high-warming refrigerants can have an outsized effect on near-term warming. Cutting them does not replace CO₂ reductions, but it can slow warming faster.
- CultureFashion still says autumn. The weather increasingly does not.Paris Fashion Week reached 28°C as retailers were trying to sell coats and knitwear. Longer, hotter summers are creating a basic mismatch between the traditional fashion calendar and the weather customers actually experience.
- CultureGreta Garbo died in 1990. An AI version of her is now selling ball bearings.A new SKF advertisement recreates the famously private Hollywood star with generative AI. The technology is impressive. The stranger question is what happens to a person’s image when death is no longer the end of their commercial presence.